Smartphone Sales Declines Globally
Amidst the novel coronavirus pandemic, market demand has seen its own share of setbacks including the declined sales of smartphone by 14 percent compared to last year.
Noting from the “suppliers angle”, global smartphone shipments fell more by 18 percent compared to last years report according to Counterpoint Research. As the coronavirus spreads like wildfire around the globe, its impact on the technology is unprecedented.
The global smartphone market is largely a replacement market, meaning that smartphones are a discretionary purchase.
“While people tend to delay in making purchases due to the COVID-19 pandemic, they still definitely will have to replace their smartphones at some point, meaning that sales will not be entirely lost just delayed” Peter Richardson, VP and Research Director, Counterpoint Research said in a statement.
However China, the initial epicenter of the epidemic, did show a high percent decline but it already showing signs of a bounce back. Overall, global smartphone sales in February showed weakness in most markets as consumers had to take precautions concerning the coronavirus.
With the growth of online channels, there was a big shift positively in the sales of smartphones online thereby reducing the offline sales by close to 50 percent.