YouTube to monetize videos on coronavirus and COVID-19
YouTube will now allow creators to monetize videos about coronavirus and COVID-19
YouTube to monetize videos on coronavirus and COVID-19. Previously, YouTube’s advertising guidelines prevented monetization of videos that included more than a passing mention of the coronavirus as part of its “sensitive events” policy. The policy is meant to protect advertisers from being associated with videos about things like mass shootings, terrorist acts, armed conflicts, and global health crises — like the coronavirus.
“It’s becoming clear this issue is now an ongoing and important part of everyday conversation, and we want to make sure news organizations and creators can continue producing quality videos in a sustainable way,” the post says. The company will discontinue classifying COVID-19 content as a “sensitive event,” the company said.
The latest policy update comes as the company faces its role as a large platform where people turn for information and news. Its monetization policies have been controversial, as some viewers and lawmakers have concerned that they help the spread of viral misinformation, while creators have sometimes complained about seemingly inconsistent criteria for bans. YouTube ads generated $15.15 billion in revenue in 2019, with $4.72 billion in the fourth quarter alone, but that amount fell short of some analysts’ expectations.
NEXT STEPS — The key here is allowing responsible sources to be compensated for their work surrounding the crisis. The group of creators and news organizations allowed to monetize coronavirus videos will expand in the coming weeks.
“YouTube creators have shown time and again the difference it makes when we come together,” Wojcicki said. “We appreciate everything you do to create positive communities that allow people to turn to each other in times of need. Let’s continue to support each other as we navigate these challenging times.
WHAT ABOUT THE BAD STUFF? — As far as misinformation, YouTube will continue to do its best to remove the offending content. “Finding trustworthy content is especially critical as news is breaking, and we’ll continue to make sure YouTube delivers accurate information for our users,” Wojcicki said.
Elsewhere in social media, Twitter released this morning a generic set of standards for brand accounts, including such insights as “be thoughtful about the tone of voice.” Both Instagram and its parent Facebook have announced their own measures to promote legitimate information and weed out falsehoods and exploitation. Meanwhile, Tinder had to scrap its international Swipe Night release out of fear of coronavirus.